TURNING AN URBAN LEGEND INTO A LIFESAVING DEVICE.

THE SITUATION
Earthquakes can happen without warning, have no signs of stopping or the degree of severity. Over 400 earthquakes happen in Peru each year, making it one of the most earthquake-prone countries in the world. So what can we do to help people seek safety asap?

THE SOLVE
We teamed with PetPace to expand the capabilities of their smart collars to collect canine biometrics in Lima. If enough dogs react simultaneously, people are warned of possible seismic activity.

THE STATS
18+ seismic events detected
9M people alerted
More info at their website
here.

MADE WITH L&C IN NEW YORK, NY & SERVICEPLAN, MUNICH
CCO: Rolando Cordova
CCO: Giancarlo Lanfranco
ECD/CW: Greg Collins
GCD/AD: Coky Francino
CWs: Mar Ichiyanagui, Juan Ahumuda
Music: Agosta Music & Sound Craft, Lima, Peru

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