Case study videos should thread the needle between sleepy documentation and an obnoxious victory lap. They’re proof of what happens when an agency rises to the brief — and the brand cheerfully rides shotgun.

There’s an arc and an art to them.

These videos helped brands and agencies earn the Cannes Grand Prix, a Cannes Titanium finalist nod, 20 Cannes Lions, four Grand Clios, four One Show Gold Pencils, Yellow and White D&AD Pencils, multiple Effies and many other awards.

Two of these projects were showcased at the United Nations' Sustainability & Development Conference and even landed on Fast Company's World Changing Ideas list.

I served as writer and creative director on each.